David and Tom Kelley are the creative minds behind the iconic design company, IDEO. IDEO produced some of the most innovative designs of the digital generation such as the first Apple mouse and the thumbs up/thumbs down button.
Have you always been creative?
I never stopped to think about whether or not I was creative. Until people started saying things to me like “I wish I was creative like you” or “I don’t have a creative bone in my body”. This was usually when they discovered I was a painter.
Creativity used to be seen as the exclusive domain of artists, musicians, inventors and writers. In our contemporary, technology-driven world, that has changed. Creativity is now acknowledged as being a vital skill for succeeding in the 21st century.